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Sri Venkateshwara Bhakti channel. The TTD administration is elated at the successful test launch of its pet project ‘
Sri Venkateswara Bhakti Channel’, the first ever TV channel in the country to be run by a temple management. The top brass is also happy at the positive feedback received from Governmental agencies as well as common viewers.
The channel, which was formally inaugurated by Sri Ranga Ramanuja Pedda Jeeyangar on Ugadi, allows the devout to view ‘live’ the select sevas and rituals conducted at Tirumala.
Sri Venkateswara Bhakti channel promoted by TTD has become a costly channel with crores of money being pumped in. The amount being paid to private producers is crossing Rs. 6 lakhs per episode. Even a lay man can say that the cost doesnt exceed Rs.2 lakhs at any standard. Mr. Sarma, earlier CEO of Prasar Bharati wants to spend lavishly. Other private organisations like Sanskruthi and Bhakti are spending less than 25 lakhs a month while the average cost per month in this SVB is going to be any where around 1.5 crores. Even the fixed capital spent on the channel is thrice that of its competiotors ( may be the word is not apt since they claim that it is not a commercial venture.
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